Ebook Free Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer), by Alexander Osterwalder Yves Pigneur
This Value Proposition Design: How To Create Products And Services Customers Want (Strategyzer), By Alexander Osterwalder Yves Pigneur is suggested for you from every phase of the life. When reviewing becomes a must, you can take into consideration that it can be part of your life. When you have taken into consideration that analysis will be much better for your life, you can believe that it is not only a has to but also a hobby. Having pastime for analysis readies. This way could aid you to always improve your skills and expertise.
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer), by Alexander Osterwalder Yves Pigneur
Ebook Free Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer), by Alexander Osterwalder Yves Pigneur
Obtain your favourite book just in this web site! This is a great site that you can check out each day, moreover each time you have leisure. And the factors of why you should enter this website are that you could learn lots of collections publications. Category, kinds, and publishers are numerous. But, when you have actually read this page, you will obtain a publication that we mostly use. Value Proposition Design: How To Create Products And Services Customers Want (Strategyzer), By Alexander Osterwalder Yves Pigneur is the title of the book.
When you require a publication to review currently, Value Proposition Design: How To Create Products And Services Customers Want (Strategyzer), By Alexander Osterwalder Yves Pigneur can be a choice because this is just one of the upgraded publications to review. It makes certain that when you have brand-new point to consider, you need ideas to solve t. when you have time to review, the books become one service to take. Also this publication is taken into consideration as new publication, many people put their trust funds on it. It will realize you to be among them that are falling in love to review.
In this situation, investing more time to read the Value Proposition Design: How To Create Products And Services Customers Want (Strategyzer), By Alexander Osterwalder Yves Pigneur page by page could hold the right feature of analysis. This is just one of the ways for you who really intend to take the basic reading as the referred task. You can acquire the book to offer likewise for your close friends as guide to refer. Again, this subject of the book will certainly give you matched lesson to the topic.
It is so very easy, isn't it? Why do not you try it? In this website, you could also locate various other titles of the Value Proposition Design: How To Create Products And Services Customers Want (Strategyzer), By Alexander Osterwalder Yves Pigneur book collections that could be able to assist you discovering the most effective option of your work. Reading this book Value Proposition Design: How To Create Products And Services Customers Want (Strategyzer), By Alexander Osterwalder Yves Pigneur in soft file will also relieve you to obtain the source easily. You could not bring for those publications to somewhere you go. Just with the gadget that consistently be with your almost everywhere, you can read this book Value Proposition Design: How To Create Products And Services Customers Want (Strategyzer), By Alexander Osterwalder Yves Pigneur So, it will be so quickly to complete reading this Value Proposition Design: How To Create Products And Services Customers Want (Strategyzer), By Alexander Osterwalder Yves Pigneur
About the Author
The authors of “Value Proposition Design” are obsessed with bringing practical tools and processes to the fields of strategy, innovation, and entrepreneurship. They all share a common passion for making business concepts simple, beautiful, and applicable so that they become useful and indispensable in the lives of business professionals and organizations. The team behind “Value Proposition Design” is the same as for the global bestseller, Business Model Generation, composed of Dr. Alexander Osterwalder, Dr. Yves Pigneur, Alan Smith, and completed by Greg Bernarda,, and Trish Papadakos. Dr. Alexander Osterwalder and Alan Smith are co-founders of Strategyzer.com, a company specializing in tools to design, test, and manage strategies, business models and value propositions. Dr. Yves Pigneur is a professor of management and information systems at the University of Lausanne, Greg Bernarda is a consultant and certified Strategyzer coach specialized in strategy and innovation, Trish Papadakos is a renowned designer and photographer. Alex Osterwalder Dr. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and demanded speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the “Business Model Canvas,” the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD. Follow him online @alexosterwalder. Yves Pigneur Dr. Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States, Canada, and Singapore. Yves is a frequent guest speaker on business models in universities, large corporations, entrepreneurship events, and international conferences. Greg Bernarda Greg Bernarda is a thinker, creator and facilitator who supports individuals, teams and organizations with strategy and innovation. He works with inspired leaders to (re)design a future which employees, customers, and communities can recognize as their own. His projects have been with the likes of Colgate, Volkswagen, Harvard Business School and Capgemini. Greg is a frequent speaker; he co-founded a series of events on sustainability in Beijing; and is an advisor at Utopies in Paris. Prior to that, he was at the World Economic Forum for eight years setting up initiatives for members to address global issues. He holds an MBA (Oxford Saïd) and is a Strategyzer certified business model coach. Alan Smith Alan is obsessed with design, business, and the ways we do them. A design-trained entrepreneur, he has worked across film, television, print, mobile, and web. Previously, he co-founded The Movement, an international design agency with offices in London, Toronto, and Geneva. He helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for Business Model Generation. He co-founded Strategyzer where he builds tools and content with an amazing team; helping business-people make stuff customers want. Follow him online @thinksmith. Trish Papadakos Trish is a designer, photographer, and entrepreneur. She holds a Masters in Design from Central St. Martins in London and Bachelor of Design from the York Sheridan Joint Program in Toronto. She teaches design at her alma mater, has worked with award-winning agencies, launched several businesses, and is collaborating for the third time with the Strategyzer team. Follow her photography on instagram @trishpapadakos.
Read more
Product details
Series: Strategyzer
Paperback: 320 pages
Publisher: Wiley; 1 edition (October 20, 2014)
Language: English
ISBN-10: 1118968050
ISBN-13: 978-1118968055
Product Dimensions:
7.4 x 0.9 x 9.4 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
222 customer reviews
Amazon Best Sellers Rank:
#5,754 in Books (See Top 100 in Books)
My key problem with this book and the author's Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is that they try a bit too hard to routinise the development of new businesses. I have sympathy for the approach, but I am also worried that it will lead to mindless filling of boxes. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant uses exactly the same approach (e.g. strategy canvas, value curve, four actions, six paths, utility map, sic). Many people will in the future attribute success to canvas-thinking or blue ocean-thinking, which will create a hoard of followers. .The book's format is encouraging a tendency to make things easy and simple. That is a mistake. Sometimes it is important to think hard. My strong sense is that there is too much focus on the method as opposed to the content. The real value lies in deeply understanding the customer and competitors, not in filling out a canvas. Check out The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas which is a deeper description of prototyping.The tools give a strong sense of security, when I would prefer people to be more humble and paranoid. Let me take an example: the book says "do anthropological observations of potential customers". Great idea, but we only get four pages devoted to the topic and 70% of that space is covered with very cute graphics. Anthropology is difficult, why not provide four pages of details (if the authors have any!), or at the very least a few recommended readings to understand the approach. (I have exactly the same critique on this book 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization.)Having provided this critique, the book does provide rigour to people that do not have a marketing or business background. A lot of start-up technology companies have prototypes that are not well matched to the customers' requirements (and that goes for big firms like 3M too). The book adds a lot of value to this type of person. The problem occurs if entrepreneurs and higher-level decision-makers start using the approach as well. The you get "fill in the boxes" mentality. Any high level executive that falls for the cute graphics in the book should be immediately fired.The book is beautifully designed with modern graphics. The approach of using graphics to display content as opposed to text is a great approach. Good theft of a practice developed in the management consulting industry. Anyone who has waded through a business book knows how tedious they can be. What I do not appreciate is the large subset of useless, but pretty, graphical images. The graphics should aid the understanding; not be eye candy.My guess is that the book is the second instalment of four books. The first instalment presented a list of nine factors to consider. (Sorry, not a list, but a canvas to create a business, wtf.) This book describes two of those factors. When all four books are published we will be told that all are needed to get a complete perspective. And we will get second editions after that (or maybe the second edition will be a subscription to a website). Quality will improve, but I just want you to see where the authors are going.That the book is not encouraging deeper thinking can be seen by reading most of the five star reviews. They are mostly one-liners. Scary, I hope they are just wannabes and not product developers. I give the book three stars.
I got so much practical help from this book! I work for a non-profit and came away with dozens of practical applications, so I think this could be used for almost any industry. It could have gotten six stars, if that were possible, but some of the reading appears to assume that you've read the companion book. Also, some of the concepts seem to assume a certain level of understanding that I didn't have. I think part of the problem is that the book isn't completely linear and there were times when I wasn't sure what part of the process they were talking about. Despite some drawbacks, I highly recommend this book for those who are interested in a practical tool for designing products.
Value Proposition design dives into the value creating areas of the business model canvas and provide many exercises and schematics to help lead a group, team or individual through the process of discovering what customers need, what pains they have and what gains they hope to achieve that your value proposition can address. Useful tool. Nothing radical, just good packaging of basic marketing principles.
This is an outstanding introductory book that contains a step-by-step framework for idea creation and validation. I agree with other reviewers, like Jackal, that mention the cute graphics can sometimes get in the way. However, the book makes up for the noise by providing a clear path to follow for new entrepreneurs.As someone who knows very few people and who doesn't want to "get out of the building", I was completely at a loss as to how I was going to validate my idea without building an MVP. The section on testing covers ways to do it all yourself by leveraging platforms (e.g. use online surveys, create a landing page and drive traffic with ads, then measure the CTA clickthrough rate, etc).Overall, very happy with this book.
This book can help in multiple ways such as: presenting the value of your product to your customers, creating shared understanding of your product and it features, showing the benefits and value for meeting or exceeding the customers expectations, and more. I recommend this book for product development and sales.
The concepts behind the book are excellent. I found it easier to read on the Kindle the physical book has really poor graphic design. It seems like it was put together by graphic designers to impress other graphic designers rather than helping the reader learn the concepts. It used a lot of hard to read small fonts and reverse type. At least on the Kindle, I could enlarge the type so that I could easily read it.
This is not a review of the book, it's a warning to Kindle Oasis owners:This book is for some reason not compatible with the Kindle OasisMessage on the Oasis Screen:Unavailable for download"Value Proposition Design: How to create products and services customers want (Strategyzer)The item is not compatible with this device."I'm trying to figure out either how to resolve this or get a refund.
What a great book. To me the measure of a great business book is that as you read it you feel a mounting sense of excitement about an idea you read, and how it will be immediately applicable to your situation; this book has that - a lot.It is also beautifully laid out which makes it an easy read not just as a manual, but also almost as a "coffee table" book - you can just pick it up and browse it any time and you will walk away with an idea.Highly recommended.
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer), by Alexander Osterwalder Yves Pigneur PDF
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer), by Alexander Osterwalder Yves Pigneur EPub
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer), by Alexander Osterwalder Yves Pigneur Doc
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer), by Alexander Osterwalder Yves Pigneur iBooks
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer), by Alexander Osterwalder Yves Pigneur rtf
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer), by Alexander Osterwalder Yves Pigneur Mobipocket
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer), by Alexander Osterwalder Yves Pigneur Kindle
No comments